More than 2,000 exhibitors from 37 countries. The 2025 edition of the Salone, at Fiera Milano, Rho from 8th to 13th April, is reinforcing its role as a strategic accelerator of sectoral excellence driving change. Inspired by the visionary approach of Pierre-Yves Rochon, Paolo Sorrentino and Robert Wilson. The first International Forum on Light. Five days of Talks and Round Tables.
The countdown to the 63rd edition of the Salone del Mobile.Milano (8th-13th April, Fiera Milano, Rho) has begun. Once again it promises to be the industry’s leading international event with more than 2,000 exhibitors (38% from abroad), 148 brands including first timers and returnees, ranged over 169,000 square metres of totally sold out net exhibition space, including over 32,000 square metres given over to the eagerly awaited return – following the success of the 2023 edition The City of Lights – of the Euroluce Biennial (more than 300 brands, from 25 countries). Not to mention SaloneSatellite, with 700 designers under 35 and 20 international schools and universities.
These figures summarise the result of intense scouting and promotional activity for an event that, every year, gains the trust of a national and international supply chain that recognises the role of the Salone as a strategic platform for business, sustainable innovation and internationalisation, thanks to its ongoing commitment to intercepting an increasingly broad and profiled audience of professionals from all over the world (more than 370,000 from 146 countries in 2024).
A snapshot of the size of the exhibition is provided by one figure: 9,238,429,199 euros. This is the total turnover of the Italian brands exhibiting in April, equal to 34% of the turnover of the entire national Furnishing Macro System (over 21,000 companies). To which 6,989,984,073 euros of foreign brand total turnover should be added, confirming the upward trajectory of the evolutionary path of the Salone model, an ecosystem that supports growth, promoting an innovative, sustainable, future-oriented business model.
Once again, new visions will fuel a Cultural Programme of the highest level with 3 site-specific installations, at the Salone and in the city: Pierre-Yves Rochon. Villa Héritage (Pavs. 13-15), Paolo Sorrentino. La dolce attesa (Pavs. 22-24), Robert Wilson. Mother (Museo Pietà Rondanini – Castello Sforzesco). A multidisciplinary focus on lighting design, the absolute protagonist of the first edition of The Euroluce International Lighting Forum (10th -11th April, The Forest of Space Arena by Sou Fujimoto, Pav. 2); the Drafting Futures Talks and Round Tables that will bring together some of the brightest minds on the contemporary scene; and lastly a communication campaign – Thought for Humans. – reminding us how every project must respond, in the name of emotional intelligence, to the needs of human beings.
Maria Porro, President of Salone del Mobile.Milano, had this to say: « We closed the 2024 edition with record numbers: over 370,000 professionals from 146 countries. This year the Salone will yet again open in April with totally sold out exhibition area, despite the uncertainties of the global scenarios. A result that illustrates our constant commitment to improving the visitor experience, services to the public and exhibitors, promotional activities abroad, and the creation of new formats that have enabled us to forge new strategic alliances over the past year in the United States, China, and – not least – to sign a Memorandum this January with Saudi Arabia, which will open up new opportunities for Made in Italy in a market in which sectoral exports are up 22.8%. Our mission has always been to turn the international spotlight on the sector’s excellence. In Milan, and throughout the world. The percentage of Italian and foreign exhibitors attending the last 10 editions of the annual exhibitions is 59.4%. A figure that, in the overall context of international exhibitions, is testament to the success of the Salone in its dual role as business accelerator and content producer. As always, every year the Salone reinvests heavily not only in the trade fair, but also in a leading Cultural Programme. In an ever-changing world, we are all called upon to become part of a broader vision that enables us to interpret the environmental, cultural, social, and technological transformations. For the Salone, investing in culture means investing in the future of companies, strengthening their competitiveness in the long term. Taking part in the Salone means exhibiting, connecting and producing value, as well as actively contributing to the evolution of the sector, as part of a platform that fuels debate on scenarios and visions for the future.”
